A major challenge that many software companies face is the lack of optimal product marketing and technical alliances bandwidth. That's because go-to-market (GTM) skills and subject matter expertise (SME) are hard to find and expensive. And once new go-to-market staff are hired, there is little time for ramp-up under critical deadlines. To make matters worse, it's often not clear where to begin.

​

FlexGTM adds go-to-market bandwidth when and where you need it most, whether as an on-going or short-term basis. We help you master go-to-market fit, positioning, messaging and stories of business outcome benefits, as well as corresponding content and strategy.

​

Who we serve

We serve enterprise software vendors with varying requirements

• Early stage start-ups: we help you launch your go-to-market strategy and activities the right way.

• Established companies: we can help your product marketing, strategic business development, and technical alliances teams flex their capacity to shore up gaps and take advantage of new opportunities.

​

Why choose us

We have the combination of both go-to-market and subject matter expertise required to deliver high-quality results quickly.  Our core subject matter expertise (SME) expertise is in cloud, data, and app development segments. So ramp-up time on your offering is minimal.

​

Go-to-market expertise

We have more than twenty years of experience in product marketing and strategic business development.

​

• Personas

• Messaging & positioning

• Win / loss analysis

• Competitive positioning

• Content & case studies

• Sales tools

• Alignment with product management

• Distribution strategy

• Strategic alliances

​

Subject matter expertise

We know these segments cold so ramp up for your market is minimal:

• Data:

  • Analytics: business intelligence, advanced analytics, big data, data warehouse

  • Database: RDBMS, NoSQL

  • Microbatch: Apache Spark™

  • Streaming data: Apache Kafka™, Amazon Kinesis

  • Middleware: Data integration (ETL/ELT), Application integration

• Cloud

  • IaaS, PaaS, SaaS, DevOps, Kubernetes, Dockers / Containers

• Application development

  • Application Lifecycle Management

  • Business process management / workflow

​

Proven results

Read about our testimonials.

​

What we deliver

Augmented go-to-market expertise

Are your GTM efforts under-resourced? With FlexGTM, you can add your capacity in product marketing, strategic business development, and technical alliances teams to shore up gaps or take advantage of new opportunities.

​

Go-to-market health check

Not clear where to begin? We can provide an 'x-ray' of your current go-to-market status and offer a roadmap of suggested updates. For example, a review of your personas, messaging, go-to-market tactics, content assessment for various stages of the funnel should all be considered before any major changes.

​

How we engage

Monthly subscription service

No budget for a new full-time resource? With the monthly subscription service, you have a guaranteed set number of days per month, typically ranging from 3-8 days to draw upon seasoned go-to-market experience. Beyond the subscription days, an hourly rate is charged to ensure elastic capacity is available as required.

​

​

Be ready for the future

Room to grow

With our extensive network of expert go-to-market peers, you can rely on us to help you gain the capacity you require when you require it.

​

Your go-to-market insurance policy

The innovation of the software industry is a blessing and a curse. The game changes quickly. New market opportunities arise for both your company as well as your staff. Be assured that your go-to-market institutional knowledge and expertise is available to you no matter what opportunities may arise for your company and no matter what expected staffing turnover may happen.

​