Andrew has more than twenty years of go-to-market experience in enterprise software. His expertise includes product marketing, strategic sales and business development, OEM, and technical alliances.

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Enterprise software domain expertise:

• Data:

  • Analytics: business intelligence, advanced analytics, big data, data warehouse

  • Database: RDBMS, NoSQL

  • Microbatch: Apache Spark™

  • Streaming data: Apache Kafka™, Amazon Kinesis

  • Middleware: Data integration (ETL/ELT), Application integration

• Cloud

  • IaaS, PaaS, SaaS, DevOps, Kubernetes, Dockers / Containers

• Application development

  • Application Lifecycle Management

  • Business process management / workflow

 

Key experience:

• Product marketing

  • Messaging and positioning

  • Sales enablement content

  • Marketing content

• Distribution strategies

  • Cloud marketplaces: Led one of the most successful businesses on AWS Marketplace

  • Commercial open source: coined "open core" and defined best practices for this freemium business approach

• International experience while based in Chicago, Boston, San Francisco, London, Paris, Lyon, Singapore, and Sydney

• Drove success for start-ups acquired by Oracle, TIBCO, and SAP