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Andrew Lampitt principal

Andrew has more than twenty years of go-to-market experience in enterprise software. His expertise includes product marketing, strategic sales and business development, OEM, and technical alliances.

Enterprise software domain expertise:

  • Data:

    • Analytics: business intelligence, advanced analytics, big data, data warehouse

    • Database: RDBMS, NoSQL

    • Microbatch: Apache Spark™

    • Streaming data: Apache Kafka™, Amazon Kinesis

    • Middleware: Data integration (ETL/ELT), Application integration

  • Cloud

    • IaaS, PaaS, SaaS, DevOps, Kubernetes, Dockers / Containers

  • Application development

    • Application Lifecycle Management

    • Business process management / workflow


Key experience:

  • Product marketing

    • Messaging and positioning

    • Sales enablement content

    • Marketing content

  • Distribution strategies

    • Cloud marketplaces: Led one of the most successful businesses on AWS Marketplace

    • Commercial open source: coined "open core" and defined best practices for this freemium business approach

  • International experience while based in Chicago, Boston, San Francisco, London, Paris, Lyon, Singapore, and Sydney

  • Drove success for start-ups acquired by Oracle, TIBCO, and SAP

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